Which will provide you a Better Value-SEO or PPC?

Every business owner who starts a new business always faces a monumental question, Search Engine Optimization Services or Pay Per Click ? But the answer to this question is not that simple Different strategies will benefit you differently and it all depends on your business, the conversion rate that you are aiming, and the level of the competition.

In most of the situations, for getting the best outcome, it is essential & crucial to have a Search Engine Optimization strategy complemented by a PPC campaign. But due to the higher costs, this option is not feasible for the small businesses. To help you in knowing each of the strategies, we have spilled both.

Search Engine Optimization

The search engines like Google aim to provide the users with the most relevant and effective information that matches the user’s query. By publishing the high-quality articles with the Backlinks on your websites, you can start to enhance the viewing of your website by the Search Engines. By this, your business will become the one o f the leaders of the market in the eye of Google and customers will be able to see you contributing to the industry which will be helpful in providing you the higher credibility.

So, Why Search Engine Optimization Services?

• Long term is driven strategy
• You can enhance the position of your website in the organic ranking of Google for several keywords.
• You will get the online marketing campaign in the cheaper cost over the life.
• Improvement in the Click through Rate(CTR)
• You can easily sustain organic traffic by cutting the investment.
• You can increase the credibility of your brand in the industry by content marketing.

Pay Per Click

PPC is also a form of online marketing that allows you to nominate particular keywords or phrases for bidding on for gaining an upper position on the first page of the Google search results.  After a simple primary setup, you can set your budget and time limit that will match the requirement s of the business.

The biggest benefit of the PPC strategy is that you will get results spontaneously. As soon as your ads are approved, they will be displayed in the search results pages of the Google and traffic will be diverted towards your website.

Why PPC?

• It is perfect for building initial capital.
• It complements SEO in case of seasonal products.
• It has far greater control as you can switch on & off at the click of the button.
• It is also great for new products and product advancements.
• It increases the visibility of your site & brand awareness.

So, which is better?

Both the techniques have great benefits. If you want the best results, then you must invest in strong SEO strategy and use PPC for complementing the performance. If we talk about longer term, then SEO is cheaper. It takes little time to start and provide you the great results. If you want straight away results, then you should invest in PPC while building your Search Engine Optimization strategy.